What I Do
Merchandising Consulting for Outdoor Brands & Wholesale Teams
I work across the full merchandising lifecycle — from assortment architecture to wholesale sell-in — helping outdoor brands and their sales teams compete more intentionally at every account.
Assortment Planning
Build a range that sells through, not just ships out.
Most assortment problems aren't product problems — they're architecture problems. I help brands build assortments that are structured around how buyers actually shop: by need, by occasion, by price point — including how color stories flow across the range and support a cohesive buy. The result is a range that's easier to present, easier to buy, and easier to reorder season after season.
What's Included
- Assortment audit against category and competitive benchmarks
- SKU rationalization and depth/breadth recommendations
- Price point architecture and good/better/best tiering
- Color story development and color assortment planning by account
- Hero SKU identification and supporting range structure
- Seasonal assortment calendar aligned to wholesale buy cycles
Ideal For
Brands whose reps need a clearer framework for guiding buyers through the assortment — helping them understand what to buy, how much, and why it works together on the floor.
Wholesale Merchandising Strategy
Give your sales team the merchandising tools to win at every account.
How your product is presented in a sell-in meeting is as important as the product itself. I develop wholesale merchandising strategies that translate your brand story into a clear, compelling account experience — from line architecture and assortment depth to account-specific sell-in tools that make it easy for buyers to say yes.
What's Included
- Wholesale sell-in audit across key accounts
- Line architecture and assortment depth recommendations by account tier
- Account-specific assortment planning and buy guidance
- Seasonal assortment transition planning aligned to wholesale buy cycles
- Merchandising tools and sell-in materials for field use
Ideal For
Brands with inconsistent account execution, or those preparing for a major seasonal push or new wholesale partnership.
Sales Rep Enablement
Equip your reps to guide buyers, not just take orders.
Your sales representatives are the most direct connection between your brand and your wholesale accounts — and they're often the most under-supported. I work with rep teams on the merchandising and assortment knowledge they need to present the line with clarity, build credible account relationships, and drive stronger sell-in outcomes.
What's Included
- Line architecture and assortment training tailored to rep teams
- Account-specific assortment building guides and buy frameworks
- Sell-in presentation tools aligned to account tier and context
- Seasonal assortment transition materials for field use
- Objection handling guidance rooted in merchandising and product knowledge
Ideal For
Brands whose reps know the product but need the confidence and framework to walk into any account and guide buyers through building an assortment that performs.
Ready to Start?